This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Retail is the sale of goods and services from businesses to an end user called a customer. Sometimes people blur the lines between marketing and marketing concepts. Introduction to retail marketing linkedin slideshare. When physiological needs and safety needs are, by and large, taken care of, a third layer starts to show up. Retail sales training is the only sustainable marketing program for brick and mortar retailers, because untrained employees drive down your overall salesit takes them longer to sell something than a trained employee. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Abstract marketing is a process that affect our lives. It provides guidelines which must be followed by all retailers irrespective of their size, channel design, and medium of selling. Nov 04, 2002 the second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Basic concepts of marketing,various competing concepts also. Mickey smith, rph, phd director, center for pharmaceutical marketing and management university of mississippi. The business concept includes business strategies, strategic renewal models, brand image, and operational concepts. Define marketing in official and real world terms list at least five viable market segments differentiate by example between services and physical products describe the interaction among and between the four elements of the marketing mix enumerate the ways positioning combines the.
At the retail level, a marketing strategy can be thought of three major components. Marketing involves satisfying customer needs or desires. Retail management 3 retail in marketing channels with industrialization and globalization, the distance between the manufacturer and the consumer has increased. Marketing is promoting the products and services of a company for a particular target market. Retailmarketing pdf retail marketing has received a tremendous amount of attention over the last 18. Marketing is the process by which an organization relates creatively, productively and profitably to the market place.
Raise awareness of the transfort brand raise awareness of public transit in fort collins increase ridership, especially across the four targeted audiences tap into the customer brand touchpoints this marketing plan defines marketing strategies through the year 2016. Marketing is simply the performance of business activities that direct the. First is the product, which is the physical item thats being sold. Introduction over the last few years, weve heard about the disruption that is coming. Services marketing concepts strategies cases download services marketing concepts strategies cases ebook pdf or read online books in pdf, epub, and mobi format.
The top five principles of successful retail mycustomer. Each element must work together to create an aligned and cohesive marketing strategy to engage consumers. For example production concept deals with production and selling concept deals with selling. It also introduces you to visual merchandising, retail marketing mix, and e. Its literal meaning for retail was to cut off, shred, paring.
Learning objectives define marketing in official and real world terms list at least five viable market segments. However, one cannot just sell a product on the fly without at least knowing certain types of top marketing trends that would enable them to easily distribute their product to as many people as possible in as. The basics of retail marketing napier marketing group, llc. Download pdf services marketing concepts strategies cases. Retail concept the retailing concept is essentially a customer oriented, companywide approach to developing and implementing a marketing strategy. Eight characteristics of successful retail concepts retail. Retailing and retail marketing are based on selling products and services to the end user. The retail market strategy of one key player in the industry, petsmart.
Raise awareness of the transfort brand raise awareness of public transit in fort collins increase ridership, especially across the four targeted audiences tap into the customer brand touchpoints this marketing plan defines marketing. Concepts of marketing free download as powerpoint presentation. Those associates are inefficient and passive when it comes to driving a sale. The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. Concepts and f0rmats when two or more people work together to achieve a group result, it is an organization. The unique approach of retail marketing combines theory with current retail concepts and international examples. Hence, a prerequisite for the development of this customercentric strategy is the specification of the target markets. The following table summarizes the key differences between marketing and selling concepts. The business, is now societyoriented, on humanwelfare aspects. Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producers surplus, government policy and research, training and statistics on agricultural marketing. Marketing also involves analyzing consumer needs, securing information needed to design and produce goods or services that match buyer expectations and creating and maintaining relationships with customers and suppliers. The marketing mix provides the foundation of retail marketing. Mba retail management notes pdf rm notes smartzworld.
Retail marketing has 4 key components, also knows as the 4 ps. Application of the marketing concept and performance of. The levels of intermediaries involved in the marketing channel. Marketing strategy many authors have attempted to explain the concept of strategy. Many times a product is manufactured in one country and sold in another. Marketing concept includes the marketing research, market segmentation, and marketing mix. Analysis of retail marketing strategies on organizational. To introduce the concept of strategic planning and apply it reprinted by permission. Eight characteristics of successful retail concepts jan. Retail management is an activity of selling products or services to their endusers. Retail marketing pertains to the strategies and tactics that retailers use to attract customers and drive sales. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, raw material suppliers and so force. In the theoretical part, the thesis covers areas of marketing concepts and business concepts. Marketing defines activities that create value through exchange between parties.
Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Introduction to management and leadership concepts, principles, and practices ing. Modern marketing, concepts and challenges ramin rahnama1 ali hossein beiki2 12 m. Click download or read online button to services marketing concepts strategies cases book pdf for free now. During 200912, the organised retail market will grow at a rate of 31 p. Importance of research in retailing,trends in retail research, areas of retail research. The product life cycle the product life cycle plc is a concept used to describe the course that a products sales and pro. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Indirect marketing direct marketing multilevel marketing integrated marketing 25. Introduction to management and leadership concepts. Marketing and marketing concepts are different from each other marketing promotes, while marketing concepts are philosophies determined by a clear objective for an organizations market. Iran abstract marketing is a process that affect our lives. Sep 25, 2016 the difference between marketing and marketing concepts.
Retail marketing introduction and overview todays shoppers want the total customer experience. Retail comes from the french word retailler, which refers to cutting off, clip and divide in terms of tailoring 65. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, raw material suppliers and so. The aim of this chapter is to present an overview of the essential terms and. Retail marketing is the process by which retailers promote awareness. Major marketing concepts you need to know cleverism. Putting the theory into practice article pdf available in european journal of marketing 249. Retailing concept pdf a compelling retail concept is crucial key questions for designing the retail concept. As the market changed, so did the concepts of marketing.
It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of it and ethics. Marketing concept, retail supermarkets, kisumu city, kenya. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994. Technology 3 new retailing concepts you need to learn now a new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of the. Tags retail management lecture notes retail management notes retail management pdf retail management pdf free download retail management pdf notes previous jntuh 22 r syllabus book all branches next high voltage engineering pdf notes hve notes pdf. Retail banking models, strategies, performances and the.
The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of goods and services. Nov 29, 2019 there are 5 different concepts of marketing, each of which vary in the function that they deal with. Like other dogma, business executives have been asked to accept its usefulness and applicability as an article of faith. Building a foundation for your future 2 introduction this workbook is designed to help producers become more familiar with how to construct a strategic marketing. Little that managers at all levels in an organization do falls outside the purview of the five management functions. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Retail is the final stage of any economic activity. Successfully navigate the uncertain future of retail marketing platforms. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. A target marketing strategy is focused on the customers needs and wants. An overview of strategic retail management welcome to retail management. Aug 25, 2015 technology 3 new retailing concepts you need to learn now a new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of the purchase is. Jul 24, 2019 retailing and retail marketing are based on selling products and services to the end user. Internal marketing is marketing by a service firm to train and effectively motivate its customercontact employees and all the supporting service people to work as a team to provide customer satisfaction.
The purpose of this study was to analyze retail marketing strategies on. As a whole, marketing brings attention the offerings of a company. Marketing is the art of creating and satisfying customers at a profit. Introduction marketing concept emerged in the mid1950s and has long been a central doctrine in the practice of marketing. Internal properties of an effective retail concept low costs, low risk, high. The study attempted to examine the strategies that have been applied and adopted by the retail. It also introduces you to visual merchandising, retail marketing mix, and etailing.
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